
The most important aim of Rotterdam Marketing is to entice tourists and business people to visit Rotterdam.
The Rotterdam Marketing Foundation is responsible for the following aspects:
• Promoting participation in the range of leisure activities on offer and activities for business tourists
• Boosting the turnover generated by participants in the range of leisure activities on offer and activities for business tourists
• Promoting improvement of the city's image, specifically focusing on the way Rotterdam’s range of leisure activities on offer and activities for business tourists are viewed
Rotterdam Marketing aims to achieve these goals by means of policy advice, information and service provision, and product and activity development, as well as promoting partnerships in the areas of business tourism and recreational tourism.
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