In collaboration with the HipHopHuis and guest curator Lee Stuart, the Kunsthal Rotterdam presents an exhibition about hip-hop and its influence on fashion and lifestyle.
Streetwear is dictating the speed and aesthetics of the fashion industry and changing how that industry is developing itself. Hip-hop is THE youth culture of choice, dominating the charts as well as the world-wide street scene – from a source of inspiration for high fashion brands to making sportswear more accepted for everyday attire.
The Bronx is the birthplace of hip-hop culture. In a literal as well as a figurative sense, this New York borough has been on fire since the 1970s. Violence, poverty and discrimination are everyday realities. This place gave rise to a ‘do-it-yourself’ culture in which originality and credibility are key. Creativity is the essence of hip-hop, and fashion serves as a connecting element. Even though you may have been born a pauper, you can still look like a million bucks. In different rooms, the exhibition ‘Street Dreams. How Hiphop took over Fashion’ shows the looks, the codes and the creative energy of hip-hop. The pioneers inspiring the fashion houses, the hypebeasts camping outside stores for days, and the artists in the front row seats at fashion shows.