Rotterdam Pride started in 2014 and will this year (2016) have its third edition. The festival's objective is to have a party for sexual diversity for everyone. The organisation wishes to bridge between the LGBT group and the heterosexual society. To this aim it offers an event of festivities and cultural expressions during the last week-end in September. The most important eye catcher of the Rotterdam Pride is the Pride Walk, that will start at the KPN-building on de Kop van Zuid, and finishes at the Schouwburgplein.