In 2000, after her studies at the Willem de Kooning Academy, Susan Bijl came up with her sturdy and striking bag made of bluesign-certified ripstop nylon, The New Shopping Bag, a bag that can replace many plastic bags. A SUSAN BIJL can be recognised by the ‘flash’, a diagonal stripe. The now popular The New Shopping Bag became synonymous with a more sustainable world. The no-nonsense bag also reflects the diversity of Rotterdam. In recent years, SUSAN BIJL has grown into an international bag brand with fans all over the world. Susan Bijl has her own store at Mauritsweg 45a where she also has her studio and office.
A special edition of The New Shopping Bag in ‘Wena & Rotte’: the green-white-green of Rotterdam will be available from Friday 15 November. With this release of SUSAN BIJL ♥ Rotterdam, SUSAN BIJL is taking an important step in the greening of The New Shopping Bag as this is the first collection that is made from 100% recycled material. The plastic packaging of the bag has also been replaced by a paper wrapping. Wena & Rotte’ from SUSAN BIJL ♥ ROTTERDAM can be purchased exclusively from Rotterdam Tourist Information Coolsingel, Rotterdam Centraal and the SUSAN BIJL flagship store from 15 November.