In 2000, after her studies at the Willem de Kooning Academy, Susan Bijl came up with her sturdy and striking bag made of bluesign-certified ripstop nylon, The New Shopping Bag, a bag that can replace many plastic bags. A SUSAN BIJL can be recognised by the ‘flash’, a diagonal stripe. The now popular The New Shopping Bag became synonymous with a more sustainable world. The no-nonsense bag also reflects the diversity of Rotterdam. In recent years, SUSAN BIJL has grown into an international bag brand with fans all over the world. Susan Bijl has her own store at Mauritsweg 45a where she also has her studio and office.
The special edition ‘Wena & Rotte’, in the Rotterdam colours green and white, of SUSAN BIJL The New Shopping Bag is SOLD OUT!