In 2000, after her studies at the Willem de Kooning Academy, Susan Bijl came up with her sturdy and striking bag made of bluesign-certified ripstop nylon, The New Shopping Bag, a bag that can replace many plastic bags. A SUSAN BIJL can be recognised by the ‘flash’, a diagonal stripe. The now popular The New Shopping Bag became synonymous with a more sustainable world. The no-nonsense bag also reflects the diversity of Rotterdam. In recent years, SUSAN BIJL has grown into an international bag brand with fans all over the world. With the release of SUSAN BIJL ♥ Rotterdam, SUSAN BIJL is taking an important step in the greening of The New Shopping Bag as this is the first collection that is made from 100% recycled material. The special edition of The New Shopping Bag in ‘Wena & Rotte’: the green-white-green of Rotterdam can be purchased exclusively from Rotterdam Tourist Information Coolsingel, Rotterdam Centraal and the SUSAN BIJL flagship store.