WOW
A household name among many Rotterdammers: WOEI. Founded in 2007, the sneakers, but also the own brand clothing, are now worn throughout the country. The sneaker store has become an indispensable part of the center of Rotterdam.
The store on Hoogstraat is known for its exclusive sneakers that sneaker enthusiasts queue up for hours, collaborations with well-known streetwear brands such as Parra and Stüssy and of course its own clothing line.