Rotterdam’s passion for work and dynamic energy are unleashed to their fullest here. This area is all about working hard and playing even harder. The area used to see a constant flow of passenger ships arriving and departing, filled with emigrants to and from the Far East. Lloydkwartier has been transformed into a modern area where people live and work, with a strong focus on the creative sector. The historic warehouses, old port monuments and modern buildings house a wide range of design agencies, advertising firms, architects, photographers and audiovisual companies. Interested in meeting these creative spirits? Grab a cup of coffee at Stroom, a former power plant that has been transformed into a hotel and restaurant. This is where the local creative entrepreneurs have their appointments and source their daily shot of high-octane caffeine.
People from ‘beyond the islands’ also enjoy visiting the Lloydpier and Müllerpier, taking a stroll along the riverbanks, checking out the ships, and feeling the wind through their hair.