Sahara mainly focuses on the futuristic genres from the African diaspora such as afrobeats, amapiano, afrorave, dancehall, hip hop, R&B. With a focus on innovation and a fresh view on going out, Sahara already promises to be an asset to Rotterdam’s night culture.
In a city that is vibrant with culture and diversity, Rotterdam residents long for night locations. Many audiences no longer have a permanent place and flee to other cities where new concepts and musical genres are flourishing. In recent years, a genre such as amapiano has become very popular, but in Rotterdam there is limited space for this style. Enthusiasts have to travel from club to club without having a fixed place.
